PRIDE PRODUCT GUIDE
How to make great
swag for Pride month
(and beyond)
Celebrate the diversity and culture of your people with custom Pride gear made for your brand. We’ve gathered Pride related ideas for swag, decoration methods, design tips, kits, and more.
PRIDE PRODUCT GUIDE
How to make great swag for Pride month
(and beyond)
Celebrate the diversity and culture of your people with custom Pride gear made for your brand. We’ve gathered Pride related ideas for swag, decoration methods, design tips, kits, & more.
Design Tips
Apparel
Headwear
Bags
Accessories
Drinkware
Fully CustomKITTING
Send out the love
Keep inclusivity top of mind no matter where your people are. We can help you make, kit, and send out Pride packs with ease. Pick wearable, useful items to keep the good vibes going in June and beyond.
Design it
Let’s make gear people want to wear with good products and thoughtful design.
Kit it
Add similar items and custom packaging to create a fantastic unboxing experience.
Send it
Whether you have one address or hundreds, leverage our warehouse to send merch anywhere.
Pride gear built from the ground up
If you want even more opportunities to go crazy with the rainbow, consider creating custom items overseas. Lead times are longer, but the amount of customization is dreamy (not to mention the cost savings). Explore more
IMPACT
Bring action to your Pride gear
Pride isn’t simply a fun corporate event or an excuse to buy rainbow merch; it’s a time to celebrate a community and its members. Some organizations have used swag as an opportunity to raise funds for well-deserving orgs, others have chosen to promote initiatives relevant to the cause. Regardless of the merch you buy, it’s a chance to add in resources for doing good.
Make Pride last all year long
Whether you’re celebrating Pride in-person or virtually, create thoughtful merch so your crew can continue the celebration year-round. Using swag and custom pride gear to support social causes can increase the longevity of wear and use, reinforce company values, and boost employee morale.
Make Pride last all year long
Whether you’re celebrating Pride in-person or virtually, create thoughtful merch so your crew can continue the celebration year-round. Using swag to support social causes can increase the longevity of wear and use, reinforce company values, and boost employee morale.
Add in a resource card for further impact
Consider adding a resource card with your kit that includes opportunities for learning and donations. Here’s the card we made for our kit. The QR code goes to a page with more resources and links so it’s easy to learn more.
Impact resource card
Consider adding a resource card with your shipment that includes opportunities for learning and donations. Here’s the card we made last year for our kit. The QR code goes to a page with more resources and links so it’s easy to learn more.
See the Pride resource page →
Impact resource card
Consider adding a resource card with your shipment that includes opportunities for learning and donations. Here’s the card we made last year for our kit. The QR code goes to a page with more resources and links so it’s easy to learn more.
See the Pride resource page →
DESIGN TIPS
Break your brand guide
If there’s ever a time to break your brand guide, it’s Pride. Embrace the bold, cheery nature of the rainbow and mash it up with your marks. If that’s too much for your brand team, there are still creative ways to use the rainbow in line with your rules. Our team of designers are happy to help navigate these ideas if you need the extra bandwidth.
Bring Pride to your logo
Ignore your guidelines and bring some Pride to your logo. It was taking itself way too seriously anyway.
Tweak your design
While you’re at it, add those iconic colors creatively into your signature design or label.
Remix the rainbow
Can’t depart from your brands guide? Incorporate the rainbow in unique ways elsewhere on your items.
Decoration ideas
How you decorate your swag makes a big difference, and Pride can bring some new opportunities for doing so.
Rainbow foil
Add a little more sparkle to your rainbow with foil. We do tons of gold and silver foil, but when it comes to Pride, the special effects foil comes out. On this Deschutes shirt we used foil to highlight the saying “All for Beer, and Love for All” as the ombre flows through the text beautifully.
Embroidery
Usually, more colors equals more cost when it comes to screen printing or pad printing. Embroidery however doesn’t have the same limitation. Use that to your advantage for showcasing the rainbow in the form of thread.
Custom pockets
Contrasting custom pockets are a great way to make a statement without a huge print. We created these for Wealthfront and Affirm with different color pallets that fit each brand. The rainbow is a great backdrop when using a black or white version of your logo, and maintains your brand guide… for the most part.
FULL COLOR
Leverage items with all over, full color prints
Rainbows have lots of colors, so finding swag that accommodates full color decoration is key. If the item can also have an all over print it’s even better. Here are some ideas to get you started.
Custom socks
Custom bandanas
Custom stickers
Custom pins
Custom buttons
TEES
Wear it in June (and on Zoom)
Tees and tanks are the unofficial uniform of Pride, perfect for the warm month of June… and your daily Zoom calls. We love making shirts that get worn beyond the main event, shirts that make it in the routine of everyday life. And when that happens it’s a nice reminder of Pride and what’s behind the celebration, all year long.
KOTIS STORY: We designed and printed a “Better Together” Pride shirt a couple years ago. We’ve seen this item worn by Kotisians more than any other recent merch we’ve made. The message is therefore reinforced and supported again and again. It’s a great way to keep spreading the word with swag.
For a decade, we’ve been crafting powerful swag for Alaska’s Pride events. Whether you’re in Honolulu or Boston, you’ll find their colorful items being worn year round.
Ready to start your Pride gear?